![]() Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. No longer are they primarily about shopping. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. ![]() China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space.ĭespite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. ![]() The five largest malls in the world now reside in Asia. and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. In recent decades, the concept of the shopping mall, which has its origins in the U.S. Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.” 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere.
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